NEW YORK & FORT Value, Texas & CHICAGO–(Company WIRE)–Blackstone (NYSE:BX) declared now that private equity cash managed by Blackstone (“Blackstone”) have entered into a definitive settlement to make a sizeable fairness financial investment in Simpli.fi (“Simpli.fi” or the “Company”), a leader in programmatic advertising and company management software. Blackstone will be part of existing trader GTCR, a main non-public fairness company, as the vast majority shareholders in the Organization. The expense, which would be designed through Blackstone’s flagship private fairness vehicle, values the organization at about $1.5 billion.

Headquartered in Fort Value, Texas, Simpli.fi is devoted to assisting media shopping for companies carry out additional efficiently and competently. Simpli.fi’s complete suite of mission critical workflow and advertisement acquiring software package enables businesses and media groups to control their core functions and execute superior ROI media invest through electronic ad campaigns. Each and every thirty day period, the Company’s ground breaking CTV and cellular programmatic advertising platform powers around 120,000 strategies for 30,000 lively advertisers.

GTCR obtained a majority interest in the Company in 2017 and, together with co-founders Frost Prioleau and Paul Harrison, has helped create Simpli.fi into a scaled and quickly developing system that uniquely serves the demands of impartial promotion businesses and neighborhood advertisers. Blackstone’s financial commitment will help the Firm to even more accelerate innovation and organic development initiatives as very well as to proceed executing on its qualified acquisition approach. The expenditure from Blackstone is a continuation of its thematic concentration on significant excellent digital advertising and marketing engineering platforms and follows its new investments in Liftoff and Vungle.

“We are thrilled to associate with Blackstone as we go after the next stage of expansion for Simpli.fi,” said Mr. Prioleau, who has served as Simpli.fi’s CEO due to the fact its inception. “Blackstone’s depth of abilities and expertise are a good complement to all those of GTCR, and their investment decision is a validation of the wonderful function performed by our team users to get us to this place.” Mr. Harrison said: “When our staff created Simpli.fi’s main technology, we comprehended the influence and impression it would have on our industry. We’re ecstatic that Blackstone shares that eyesight and is a welcomed addition to our fantastic partnership with GTCR.”

Sachin Bavishi, a Running Director at Blackstone, said: “Simpli.fi’s hugely differentiated engineering platform and remarkable consumer service have made it a obvious leader in its area. Digital advertising and marketing is a significant-conviction financial investment topic at Blackstone and Simpli.fi sits at the intersection of many beautiful tailwinds, such as the ongoing change in community media spend to programmatic electronic and CTV. We are incredibly fired up to companion with the management team and GTCR to even more accelerate the Company’s development.” Martin Brand name, Head of North American Private Equity at Blackstone and World-wide Co-Head of Technological innovation Investing, additional: “Simpli.fi has a very long runway for foreseeable future expansion led by its proficient founders and we look forward to contributing Blackstone’s sources to assistance the Company’s rapid growth trajectory.”

Craig Bondy, a Running Director at GTCR, mentioned: “We want to congratulate the whole Simpli.fi staff on their accomplishments around the final 3 and a 50 % decades. Since we partnered with Frost and Paul, Simpli.fi has achieved impressive growth via new products investment decision and strategic acquisitions. We believe strongly in Simpli.fi’s potential and glance ahead to continued development.” Stephen Master, a Principal at GTCR added: “We are delighted to husband or wife with Blackstone in the subsequent period of expansion and innovation for Simpli.fi. Their area abilities, shared vision for results and new views will help accelerate management’s aim of turning out to be the main software package platform for independent promotion companies and media shopping for corporations.”

Blackstone and GTCR will have equal representation on the Simpli.fi Board of Directors.

Evercore and LUMA Companions served as economical advisors, and Kirkland & Ellis LLP served as legal advisor to Simpli.fi and GTCR. Simpson Thacher & Bartlett LLP served as lawful advisor to Blackstone.

About Simpli.fi

Simpli.fi is a major service provider of workflow program and programmatic advertising options, serving about 1400 organizations, advertisers, and media acquiring corporations. Our alternatives allow our consumers to carry out additional correctly and effectively, and to optimize ROI on their advertising commit throughout CTV, mobile, screen, and other media types. Our system provides overall performance on budgets of all measurements, executing above 120,000 strategies for 30,000 advertisers in a standard month. For more information please take a look at our website at www.simpli.fi

About Blackstone

Blackstone is a person of the world’s top expenditure firms. We seek to build positive financial impact and lengthy-time period value for our investors, the organizations we commit in, and the communities in which we do the job. We do this by making use of incredible individuals and versatile money to assist organizations resolve problems. Our $649 billion in belongings underneath administration involve financial investment motor vehicles concentrated on private fairness, genuine estate, community credit card debt and fairness, lifestyle sciences, progress fairness, opportunistic, non-investment decision grade credit history, actual property, and secondary resources, all on a international foundation. Further more information and facts is readily available at www.blackstone.com. Comply with Blackstone on Twitter @Blackstone

About GTCR

Established in 1980, GTCR is a top non-public fairness company centered on investing in development companies in the Development Business enterprise Expert services, Technologies, Media & Telecommunications, Health care and Economical Companies & Know-how industries. The Chicago-centered organization pioneered The Leaders Strategy™ – discovering and partnering with administration leaders in core domains to detect, receive and create industry-foremost providers through transformational acquisitions and organic development. Given that its inception, GTCR has invested extra than $20 billion in over 250 firms. For more data, make sure you pay a visit to www.gtcr.com.

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